Author Archives: Russ Rickey

I have a passion for digital creativity, and over the last 15 years have enjoyed the opportunity to work for clients including Coca-Cola, Kraft Foods, MTV, ESPN, Sony, Disney and more. In my role at CM, I am the Planning Director on the Clorox account. In my free time I love to write, photograph, and spend time with my wife and daughter.



Have Tablet; Will Travel

Posted by Russ Rickey / December 12, 2011 12:43 pm 
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Traveling last week, I found myself immersed in the busiest travel season of the year – the pre Christmas rush. And while I moved from one line to the next, I found time to catch up on a backlog of recent articles on the incredible growth of tablets. Standing amidst a myriad of travellers had me pausing to think back a few months ago to when my wife and I packed up the kids and headed out for a late summer holiday, and the trials and tribulations of traveling with, in our case, an iPad.

My set and practiced packing of technology routine underwent a fundamental, and I suspect over the last few days oft repeated, change. DSLR Camera—check; iPhone—check; baby monitors—check; laptop… And that’s where I stumbled. For the first time in decades, I (gasp!) left my laptop at home.

Though I still remember the days where dragging my ThinkPad required the shoulders of Superman to carry through the gate-to-gate dash that so much of my travel has comprised of, I looked back and forth between my so-much-lighter MacBook Pro, and the family iPad and asked: do we really need the laptop? Read More

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Engaging Mom? Make the Smart Call.

Posted by Russ Rickey / August 29, 2011 4:12 pm 
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My wife posed a question last week that admittedly caught me off guard: “At what age do you think it’s appropriate to get our daughter a smartphone?”

Now the question is legit, and the local media has been furiously raising issues of texting and social media in the classroom, so it wasn’t completely from left field. But two elements beyond the question itself had me pause for thought.

First, my daughter is three.

Second, it wasn’t a cell phone anymore, but a smartphone.

To be clear, my wife was not suggesting we run out and buy an iPhone for a daughter barely out of diapers, but was curious as to my thoughts on when it was appropriate to buy any child a smartphone. A great question for further thought, but one we agreed was not in our personal future – at least not until our kids at least hit school age.

But the context behind the question was revealing. The question of a mobile device is no longer a question of if, but when. And, the smartphone was moving from the category of high-tech device, one that would normally fall into – as the self-confessed techno-gadget geek and purchaser in our household – my domain to initially consider.

And I shouldn’t be surprised. In fact, I should know better.

Though some might picture the stereotypical mom as slightly Luddite in her leanings, a series of reports this year reveal just how wrong that stereotype is. Modern moms are not just using smartphone, but leading their adoption. Moreover, it’s not just young, tech confident new moms purchasing the technology, but mothers in their 30’s and 40’s partaking in this rapidly expanding group of smartphone purchasers (Pew Internet).

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