Author Archives: Lauren Lindsay
We’ve asked our team to comment on the changes to Facebook announced at the F8 summit from the perspective of different disciplines. In this second installment, our community moderators, Lauren Lindsay, Steve Mannino and Amy Gosalia look at user reactions and community management challenges.
Lauren: Changes in User Behaviour
Facebook’s move to the Timeline is going to make users focus first on altering and updating their own profiles. The yearbook-like format means a lot of work for people who’ve had Facebook since college and are now going to have to downplay years of partying photos. During this transitionary period, we may see a slight drop in brand interactions, as users pull their attention away from the Newsfeed to focus on making sure those old pictures won’t cost them their jobs.
I’m interested to see how users can take advantage of the organization factor of Timelines without many personal photos. Some people just don’t use Facebook as a place to display photos of themselves – how will they keep their timelines interesting? Will book apps and updates have covers attached to them? Can you put in movie clips attached to the movies you’ve seen?
There’s no denying it. Social Media has taken center stage in the day-to-day activities of our lives – From tweeting on the morning commute, to sharing photos of life’s precious moments with your Facebook friends. The social media extension to mobile devices has only escalated our omnipresent connection to our online profiles.
Which begs us to ask the question…what’s next?
In a world of seemingly endless connectivity to our social networks we can expect to see even deeper social media exposure and integration into many of the common products we use everyday.
Products such as a coffee mug, bicycles, or televisions have the potential of becoming viable channels for reaching out to our social networks. This concept may reach far beyond the usage in expensive goods such as cars and down to something as simple as a travel coffee mug. The rouge wave of social innovation seems to have endless possibilities in the ways we interact with our social media networks.
So we want to know – What do you think will be the next consumer good to have a social media feature?
We will take the most creative idea or concept submitted and create a prototype!
All entries will be shared at http://goodsgoingsocial.tumblr.com/
