(3 votes)
Loading ...Canadians blame themselves. Again.
So, how do you identify a Canadian in a bar room brawl? He’s the guy who apologizes when you punch him in the face.
In other news, Canadians are now blaming themselves for the state of the environment. According to a survey of 10,000 people conducted by Harris/Decima Research, 76% of people believe the environment will be a dominant issue for years to come and that 74% say that “the current focus is not going far enough”. 82% believe that individuals and industry share the responsibility for protecting the environment equally.
Should it come as a surprise? Maybe. Despite our national obsession with self-blame, similar surveys from the last “Green Wave” in the late 80’s apparently said Canadians thought it was the responsibility of industry to address environmental issues.
So we may be entering a time when individual consumers will start scrutinizing their consumption more closely (again). And before you ask me what this has to do with digital (again) …
… herein lays the opportunity.
Truth is, this is a topic worth thinking about. In the race to exceed client expectations, can we sometimes lose sight of our own “children”?
