Experience Matters

Who turned out the lights?

Earth Hour almost made it under my radar.

Thanks to the 30+ emails to “cmassother” last Friday, Earth Hour became pretty hard to ignore. Cmassother is one of our internal listservs and a company free-for-all where CM’ers sell things, ask for advice, share p-chopped files and debate stuff like hockey (apparently the Leafs are going to lose - again). There was no shortage of debate about Earth Hour.

But like the responsible Canadian I am, I spent Saturday evening at home, in the dark, snoozing on my couch. If I was a real Canadian, I would have been hiding under a blanket with my television so the neighbors wouldn’t see me watching “Hockey Night in Canada”. However, I don’t like hockey. My wife did yoga by candle light. My son read a novel. It was so pleasant and quiet, my son suggested we do it next Saturday night. We’re all sold.

Wow - a marketing campaign that sells something that costs less than nothing. More on this later in the week.

And speaking of the lights - we’ve heard our readers and we’ll be making some changes to Experience Matters later this afternoon. For those of you who have had difficulty reading our posts after the release of our recent re-design, we’ll be moving to a more traditional, high contrast look that should be much more readable.

Thanks always for your feedback (particularly Joe Szabo who made the “lights out” comment). We’ll be looking for more after this afternoon’s update.