Archive for the 'Evolving Talent Needs' Category

Apr 15, 2008

Scott Weisbrod

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Scott Weisbrod

Topics
Evolving Talent Needs
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3 Tips For Getting Your Foot In The Agency Door

[Originally posted on Experience Planner]

I was inspired to write this post after a chat between Jeremy, an information architecture intern on my team, Dave Robertson, our VP of Insight & Planning at Critical Mass and myself. Jeremy is graduating from Capilano College’s Interactive Design program next week (I’ll be there to cheer you on, buddy… can’t wait to hear your “overheard at CM” one-liners) and the three of us had a chat about the job search process and how to get your foot in the agency door. (more…)

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Sep 21, 2007

David Armano

Published by
David Armano

Topics
Evolving Talent Needs, Global Implications and Organizational Implications
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“Digabilities”: Essential “Abilities” for Thriving in The Digital Age

Will the current version of the Ad industry business model survive? Bob Garfield of Advertising Age doesn’t seem to think so. And while he simplifies the issues and offers solutions like blogger outreach programs—he may be on to something. One of the many problems that the Ad industry faces is that some organizations have massive, well oiled machines in place that produce a product. The product is called advertising—it usually starts with a print or video and the Ad factories across the world has gotten very good at manufacturing mass Advertisements in all shapes and sizes.

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Sep 14, 2007

Neil Clemmons

Published by
Neil Clemmons

Topics
Brand Experience, Customer Insight, Delivering Results, Emerging Technology, Evolving Talent Needs, Global Implications and Organizational Implications
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Welcome to Experience Matters

Welcome to Experience Matters - the collective thinking of Critical Mass on great experiences and what it takes to pull them off. Our past tells us great experiences are a lot of work - in planning, execution, and refinement. After all, if they were easy, everyone would be doing them. In fact, they’re as much art as science.

We’re writing this as a company blog from an agency that has had the pleasure of working with some amazing clients including Dell, Rolex, P&G, Mercedes-Benz, and Global Hyatt among others. Our work spans the brand and transactional space; from strategy through implementation. Much of it is global in nature. You can learn more about our company at www.criticalmass.com, or check in here periodically and we’ll keep you abreast on our work and thinking.

We’ve assembled a cross section of our team, from planners to creatives; from information architects to analysts; from technologists to marketers. We’ll engage some of our clients and others in the industry as the blog grows to discuss how better experiences that can deliver better results - to the business and the customer. We plan to discuss both “the what” and “the how.”

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