Category Archive for ‘Tools & Technologies’ at Experience Matters

Archive for the 'Tools & Technologies' Category Page 2 of 2

Dec 5, 2007

Published by
Sep Seyedi

Topics
Delivering Results and Tools & Technologies

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Moving at the Speed of Light: Upgrading NASA.gov from Web 1.0 to Web 2.0

We were recently approached by NASA to rethink the overall NASA.gov experience.

NASA had been losing relevance with the 18-24 year olds in the past few years. Understanding that this younger audience is more sophisticated and comfortable with web 2.0 and social networks, this allowed us to draw on these key insights to deliver a new and innovative experi ence that attracts and appeals to a younger and broader audience while keeping their existing core.

Although web 2.0 features are very seldom seen in government agency websites, NASA-as its innovative nature predicts-has taken a leap far ahead of other such government groups. With the launch of a website suited for a younger audience, NASA is paving its path for future generations.

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Nov 21, 2007

Published by
Geoff Sowrey

Topics
Emerging Technology and Tools & Technologies

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Google starting to slip

Admittedly, this is more of a question than a statement, but make no mistake — I’m not merely asking if this is true.

For the last several years, Google has been a juggernaut, able to release whatever they felt like and it was received with open (and anxious, often with reckless abandon) arms. We’ve all enjoyed such wonders as Google Search, Google AdWords, Google Maps, Google Translate, Google Earth, Blogger, Gmail, Google Groups, Google Analytics, Google Desktop, and the Google Search Appliance.

But I wonder if Google’s run out of cool stuff to freely hand out, and are beginning to scrape the bottom of the barrel.

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Nov 19, 2007

Published by
Dave Robertson

Topics
Methods of Work and Tools & Technologies

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3 Quick Questions: IAs’ learning Flash?

Welcome to the second installment of “3 Quick Questions”, where we ask CM’ers to answer three “top of mind” questions of interest to our readers. If there’s a particular topic you’d like us to tackle, leave us a comment or drop us an email.

This week, I asked three of our information architects, Scott Anderson, Cameron Ley and Laurence Lue about their efforts to learn Flash, the implications for their work and (the age old question about the future of IA’s tools (which they handily avoid …).

After the jump: This isn’t Visio anymore, Toto.

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Oct 23, 2007

Published by
Dave Robertson

Topics
Delivering Results, Methods of Work and Tools & Technologies

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What is your Inconvenient Truth?

Heard in coffee shops across North America last week: “How about that Al Gore?”

Regardless of how you feel about his politics or his stand on the environment, you have to give the guy credit. In a feat of personal brand management, Gore has transformed himself from Ozone Al, the presidential “almost was” to the new Green Giant complete with his own Nobel Prize.

Also heard in some coffee shops across North America last week: “How did he do that anyways?”

After the jump: Finding your inconvenient truth …

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Oct 20, 2007

Published by
Geoff Sowrey

Topics
Emerging Technology and Tools & Technologies

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Is Microsoft’s Popfly an easy out?

Microsoft was a little late to the internet game, that much isn’t new. In 1993, Bill Gates said “we’re not interested in the internet”. (Mind you, he also said that 640K of memory should be enough for anybody.) Microsoft has certainly done a lot to reverse that initial stumble (witness the internet services they’ve acquired and/or sold — Hotmail and Expedia; and services developed, such as Microsoft Live), and Popfly is another sign of Microsoft truly understanding the new wave.

Back in May of this year, Microsoft launched their first product to the masses before it was officially “ready”. Popfly was the first to actually carry the label “Alpha”. It’s now in beta. But is it ready for prime time?

Catching a pop fly

Late to the game, Microsoft waded right into the Web 2.0 pond wearing a pair of mashup Speedos. And like in real life, you don’t really want to look too closely at it.

Steve Ballmer in Speedos…?

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Oct 19, 2007

Published by
Neil Clemmons

Topics
Brand Experience, Compelling Experiences and Tools & Technologies

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Design for Emergence

Were the framers of the Constitution some of the first “experience designers?”

That’s a question I was pondering this week

I’m on my way back from a planning summit in our Toronto office We do these to stretch our thinking as a team and share work and ideas . We were fortunate to have Michael Dila of Torch Partnership join us for an engaging conversation about the intersection of design and business. Michael chaired last years Overlap conference in Toronto . While an academic by background, he has certainly crossed over into the world of business with some thought provoking ideas.

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Oct 19, 2007

Published by
Dave Robertson

Topics
Customer Insight, Methods of Work and Tools & Technologies

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3 Quick Questions: Web Analytics

We have a lot of smart, talented people working at Critical Mass and part of the Experience Matters mandate is to encourage them to talk about their work. In a series called “3 Quick Questions”, we’ll ask members of our brain trust to answer three “top of mind” questions of interest to our readers. If there’s a particular topic you’d like us to tackle, leave us a comment or drop us an email.

This week, I’ve asked two of our senior analysts, Patrick Glinski and Shaina Boone to talk about what key performance indicators (KPI’s) really are, and how Google Analytics is changing the web analytics game. Shaina also talks a little about her next big challenge.

Web Analytics - What inquiring minds want to know …

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Archive for the 'Tools & Technologies' Category Page 2 of 2