Archive for the ‘Uncategorized’ Category
February 5th, 2010
At Critical Mass, we are all celebrating World Nutella Day today. Just this week we announced our interactive agency of record status for Nutella Canada, so all of our offices are making of most of this delicious day! Bistro specials, Breakfast Bake-a-Thons and an office dressed all in Brown. We are all aflurry discussing our favorite hazelnut breakfast recipes and sharing them in our online Nutella community along with photos and fun.
Want to get in on this?
Vote below on your favorite way to enjoy this deliciously healthy breakfast spread. Or visit the community to chat up Ella Nutella and find the recipe for your own World Nutella Day celebration!
February 9th, 2009
Revisions 2/10: The orginal post went up on Monday, but had a dialogue with Christine Champagne, freelance journalist/media critic who has written for publications such as OMMA, Adweek, Variety and Time Out New York.
She shared some of her thought-leadership, by saying, “I’m all for trying new things, but HoneyShed got a lot of things wrong, and this project appeared doomed from the beta stage. What it all boils down to is that HoneyShed tried really hard to be cool, and it just wasn’t cool. For all I know, a bunch of 20-year-olds produced this site. But judging by the throwback look and style and the, uh, “sexy” videos, I got the sense that HoneyShed was created by a bunch of guys in their thirties and forties who think they are hip because they work in advertising and make a shitload of money but are way out of touch with what the kids are into these days.” Thanks for your time. We look forward to reading more of your work!
Original Post:
Despite my criticisms, I really wish they would have pulled it off. I was hoping for an online shopping experience that broke the mold. This post is no where near breaking the story about Honeyshed shutting down, but I wanted to post a few thoughts about how they could have made it work.
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February 3rd, 2009
Hot on the heels of fellow Digital Agency Razorfish’s report on The Digital Mom (worth a read), we recently launched an initiative with Mercedes Benz which taps into the idea of Mom as influencer-in-chief in more ways than one. While “blogger outreach” programs are nothing new, (PR firms have been conducting them for some time), there is something to the idea of putting your product and brand in the hands of a real person who’s got an audience willing to listen and letting them say what they want.
Amy Allen fits the profile of the Gen X Mom who not only would consider purchasing a car like the Mercedes GLK, but influences all the purchases her family makes, not to mention the influence she has within her own community of peers. With several thousand followers on Twitter and blog that discusses the realities of all things mom related—Amy Allen is an uber “Digital Mom” who’s savvy about products, motherhood and wired to the teeth.
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June 23rd, 2008
Last week I had the opportunity to get outside of the office, go out into the real world and interact with peers and industry colleagues in New York city (and Brooklyn too!). Sharing/exchanging ideas with smart people from diverse backgrounds is one of the best parts of my job and this last recent opportunity was no exception. On Monday, I moderated a panel at Widget Web Expo featuring (from left to right) Steph Agresta of Internet Geek Girl fame, Ian Schafer from media agency Deep Focus, Steve Rubel of Edelman, Matt Dickman of Fleishman-Hillard and David Malouf from Motorola. I was also able to present my evolving POV on Micro-Interactions to about 50+ Interaction Designers at IXDA’s NYC chapter. And lastly I got to share those same thoughts at Icon Nicholson. Here’s a few thoughts from my experience over these two days:
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May 12th, 2008
Wired.com was kind enough to invite me to the opening of the Smart Home at the Museum of Science and Industry last week. In three words, I can sum up the entire experience: Green is Amazing. And the fact that technology is enabling the efficiencies, makes it all the more amazing.
To-date, I’ve been doing my part to go green, by reducing my consumption habits – in many cases, making sacrifices to save energy and resources. While my quality of life hasn’t been compromised, I can honestly say that the standard of living hasn’t increased because I recycle or use my own bags at the grocery store. The Smart Home, however, is employing technology to make life better.
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March 28th, 2008
Last week, Starbucks launched My Starbucks Idea. Many have likened the social site to Direct2Dell, or more recently, Dell IdeaStorm. I think any brand who creates a forum to sincerely listen and proactively and consistently respond to all types of ideas and/or complaints deserves some applause. The consumer side of me really commends that.
The marketer side of me, also supports the initiative, but notices a fundamental difference between the two corporate forums listed above. Dell’s IdeaStorm fosters communication on product development for items that have a lifecycle once purchased by a consumer, versus a Starbucks purchase and consumption which arguably starts and finishes over the course of thirty minutes. It will be interesting to see if MyStarbucksIdea can offer a sustainable idea-generating community given that very short purchase cycle. Along the same vein, it will also be a challenge for Starbucks to offer ‘acceptable’ solutions to consumer concerns with such a low-price product. I know what you are thinking – a $5 coffee is not ‘low price,’ but in comparison to how a consumer feels about purchasing a vacation, a vehicle or mobile phone service – there isn’t a lot of thought put into the research and consideration phase of the purchase.
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February 28th, 2008
So, you’ve probably noticed that we are playing around with some of the design elements here on Experience Matters. In fact, we’re going to be launching a new criticalmass.com site design within the next week that will align with the look and feel of the blog. But the blog design itself will probably continue getting tweaked. For starters, we’re thinking of bringing back some more white space, especially where there is a lot of copy. And we’d like to categorize the blogroll while adding new links.
The interesting thing about blogs is that they’re always in a state of flux—unlike the static Website predecessors. It’s not just blogs actually—when was the last time you noticed a change to your Linked In account, how about You Tube? Life in beta means constant trial and error, seeing what works and what doesn’t.
So please pardon our Beta as we continue to make some tweaks over the coming weeks. But it probably won’t stop there. As always, let us know what you think.—we’d love to hear it.
