General Manager, Executive
John’s current role is SVP/GM of the Toronto office of Critical Mass. In this role John is responsible for the business contribution and daily operations of the Toronto Office. Clients served from this office include Citi, Georgia Pacific and NASA.
John came to Critical Mass in July from Coca-Cola. At Coca-Cola John was the Director of Global Interactive Marketing. As such John was responsible for the Global digital marketing program for Coca-Cola Classic TM, Coke Zero TM, and Sprite TM.
Prior to Coca-Cola John was the Consumer Connect Leader for Global Baby & Toddler Care Business Unit at Procter & Gamble (Pampers, Luvs, Kids Kandoo). John began his career at P&G and spent 15 years with the company.
Mr. Stichweh is a graduate of the University of Dayton (MIS) and Xavier University (MBA). He lives in Toronto with his wife of 14 years (Lisa) and his three children (Gabrielle, Michael, Sean).
Last 5 posts by John Stichweh
- Dr. Jeckyl and Mr. Zuckerburg? - A commentary - January 11th, 2008
- Agency Organization - Grey is the new black (Part Deux)… - November 22nd, 2007
- Agency Organization - Grey is the new black (Part I)… - November 1st, 2007
- Gone Fishin’ - October 10th, 2007
- Is your Brand a rebellious Teenager? - October 10th, 2007