General Manager, Executive
John’s current role is SVP/GM of the Toronto office of Critical Mass. In this role John is responsible for the business contribution and daily operations of the Toronto Office. Clients served from this office include Citi, Georgia Pacific and NASA.
John came to Critical Mass in July from Coca-Cola. At Coca-Cola John was the Director of Global Interactive Marketing. As such John was responsible for the Global digital marketing program for Coca-Cola Classic TM, Coke Zero TM, and Sprite TM.
Prior to Coca-Cola John was the Consumer Connect Leader for Global Baby & Toddler Care Business Unit at Procter & Gamble (Pampers, Luvs, Kids Kandoo). John began his career at P&G and spent 15 years with the company.
Mr. Stichweh is a graduate of the University of Dayton (MIS) and Xavier University (MBA). He lives in Toronto with his wife of 14 years (Lisa) and his three children (Gabrielle, Michael, Sean).
Last 5 posts by admin
- Weekly Points of Interest 2008-13-06 – June 13th, 2008
- 2D Barcode Technology & Marketing – April 18th, 2008
- Is Information Architecture worth saving? – April 14th, 2008
- Leading With Insight – April 8th, 2008
- Dr. Jeckyl and Mr. Zuckerburg? – A commentary – January 11th, 2008

