Mark Szabo is the consummate communications professional. With more than 12 years of experience in advertising and interactive marketing, not to mention a law degree and an MBA, he brings a unique level of professionalism, passion and perspective to Critical Mass. His work on the luxury brands Rolex and Mercedes-Benz have gained him the appreciation of his clients and peers, as have his many awards for excellent advertising.
Mark is currently vice president, managing director for the Rolex account, one of Critical Mass’ largest and most prestigious accounts. He spends a great deal of time traveling between Geneva, London, New York and Calgary, to be with his team of 40. The Rolex business has expanded under his guidance to include traditional online media as well as search and emerging media.
In his previous role as planning director, Mark was responsible for strategic marketing counsel, customer insight and implementation of new technology. Highlights include the complete re-design and re-launch of Rolex.com, and an Interactive television application for Mercedes-Benz, which outperformed client expectations and won Gold at the annual IAB Mixx Awards in New York City.