Director, Insight & Planning
Scott Weisbrod is Director, Insight & Planning at Critical Mass. His role is to translate strategic business goals and complex customer needs into exceptional online customer experiences. With over ten years experience, Scott has created successful online solutions for leading brands including Dell, General Motors, Citibank, and IBM.
Previously, Scott has provided strategic and creative leadership at leading digital marketing companies including Foote, Cone & Belding, Teehan & Lax, and Modem Media. At these companies, Scott led cross-disciplinary teams of Art Directors, Designers, Copy Writers, Information Architects and Web Developers.
Scott is also an active member and contributor to the information architecture and experience design communities. He currently serves as the local ambassador for the User Experience Network in Calgary and is an active member of the Information Architecture Institute.
Scott has authored articles for Marketing Magazine and Strategy Magazine. He also blogs regularly at Experience Planner.
Last 5 posts by Scott Weisbrod
- Weekly Points of Interest 2008-04-18 - April 18th, 2008
- 3 Tips For Getting Your Foot In The Agency Door - April 15th, 2008
- Weekly Points of Interest 2008-04-11 - April 11th, 2008
- Weekly Points of Interest 2008-04-04 - April 4th, 2008
- Weekly Points of Interest 2008-23-03 - March 30th, 2008