Tag Archives: apple
Welcome to issue three of this weekly post. I’m hoping to develop the format a little further in the next couple posts.
The rise of Near Field Communication (NFC)
Some of the more exciting tech that was shown at the Mobile World Congress this year was in the vein of near field communication (NFC). The prospects of near field communication are quite profound – essentially the ability to use your phone to transfer data through near contact. Like RFID, NFC would allow you to pay at a point of sale, or transfer contact information for example. One of the large differences between RFID and NFC is security: NFC was built specifically to be more secure. Read more on CNET.
The new subscription model
Over the past week or so both Apple and Google released subscription models for their app stores, drawing a straight line from publisher and consumer. There are some key differences between the two:
Apple’s model allows publishers to set the price and recurrence, and all payment is handled by the iTunes store limiting those purchases to strictly Apple devices (surprise). The Google One Pass is a lot less limited – not only do they only take 10%, but they also allow their One Pass system to work across various platforms such as web, tablet, and smartphones. Google’s subscription system is smarter too allowing for metered billing and single content billings.
HP WEBOS
Introducing the Pre 3
What chances does yet another OS have in the evermore saturated world of mobile? Apple, Google, and RIM in the forefront, Microsoft training to win ground, and now HP rekindling the WebOS software it acquired with Palm. Is it worth it? I know one person in the CM Calgary building that might say yes. Anything can happen, there is no clear winner yet.
Palm may be dead, but their Pre is back, and so is WebOS. Personally I like the simplicity of WebOS. The ‘card’ based system makes it easy to multitask, and a simple flick will close an app. It’s clean and easy to understand. The obvious downside to WebOS are the apps available: a whopping 8000.
The hardware itself is said to be massive. The 3.6″ screen AND slide out keyboard make it a handfull, but for some they’ll be glad to still have the physical keyboard. Have a look at this hands-on video for a walkthrough.
Read More
If you’re anything like me, you enjoy a smart solution that keeps your data syncronized across everthings you own. I wish more was like this, but unforunately, it’s not. I like to sleep soundly knowing that if anything where to happen to my physical machines the important part would not be lost – the data.
I’m currently a heavy user of Evernote, I use it for everything, and with the premium account I know my data is encrypted both in transit and at rest. I even have it set so if I recieve a document via email, it is automatically stripped and moved to evernote for immediate cloud storage. The thing that has always bugged me about Evernote is it isn’t terribly smart. It stores everything how you like it and will perform full text searches within images – which is rad; however there is a whole internet out there you could potentially augment the data with.
The moderately quiet beast of Windows Phone 7 has suddenly made some noise – as do many beasts on their death bed, crying out into the night for help. Common speculation is that the Microsoft mobile solution is barely hanging on in the mobile market, but not before trying all the bandages on for size.
So in the spirit of windows having some of the bigger news this week, we’ll lead in with them.
WINDOWS PHONE 7
Microsoft goes Finnish
The biggest news hitting this week has been the adoption of Windows Phone 7 by the hardware giant Nokia. The announcement by Chief Executive Officer Stephen Elop caused the 1500 person team responsible for the development of Symbian, Nokia’s own OS, to walk out of the building.
Ever since the announcement took place on February 11th, Nokia’s stock has dropped 18% draining 5.5 billion Euros*.
Elop is quoted in the Microsoft press release: “Today, developers, operators and consumers want compelling mobile products, which include not only the device, but the software, services, applications and customer support that make a great experience,” Stephen Elop, Nokia President and CEO, said at a joint news conference in London. “Nokia and Microsoft will combine our strengths to deliver an ecosystem with unrivalled global reach and scale. It’s now a three-horse race.”*
Perhaps the gravity of the situation is the clobbering both Microsoft and Nokia are getting from Android and Apple iOS, it may be natural that the two team up to really take this to market. Read More
Due the outstanding speed this space develops, and the desire from both clients and industry to adopt this space, I felt it would be poignant addition to our weekly publications to nestle in a quick hit on what’s happening in mobile. I hope to get these out every wednesday.
The mobile space is a huge, swirling flux of people, devices, and infrastructure, So i’ll break it up into the big players, Apple, Android, and RIM.
APPLE
The Daily
It would appear that there has been something lacking from the iPad – subscription based infrastructure. Now, any tech savant will no doubt say – why am I supposed to pay for content that I can curate myself for free?
I am one of those. I have my streams of RSS feeds that I can moderate in Flipboard, Flud, Pulse, or any other RSS reader – so how will this be meaningful to me? Will this just be another regurgitation of the multitude of posts that I already consume? Is it curated in a way that is meaningful?
We finally got The Daily in the Canadian stores late last week, and in general the consensus is a bit underwhelming. To me it holds no benefit over getting a newspaper subscription online. The buggy interface jutters and twitches as you try and navigate content, and your not given the news that’s relevant to you – something that you would expect digital to be the perfect agent for, but it grants you the typical blanket news you would get from any other source. The facts are you can get news from a free RSS reading app that would be more poignant to your interests than the waffling of what might as well be the 6 o’clock news.
Have a different experience, let me know!
iOS 4.3 Beta 2
Apple is building out it’s newest version of iOS with a few new features we should keep in mind as we look at developing for the platform. The first has to do with that little black Apple box that some of us have in our living rooms: AppleTV.
Last month Richard Branson released the iPad only magazine Project. As one of the first in its class it has the potential to set the standards for magazine based interaction on the iPad. Although Wired, Popular Science, Oprah and many others have released iPad versions of their magazines. Project is the first iPad only magazine.
Project has a really informative ‘how to use’ screen, however, there are a lot of different interactive elements and it still runs the risk of being overlooked as it comes off a little too complex.
After sharing with a few friends, I noticed they were having some issues with the interactions. There are sections on the page that contain numbered screens which hold different content when the numbers are selected, and without reading the how to, I can see a lot people missing this really unique area. I also found that some of the galleries are not labeled as galleries, so it does take some exploring to get a feel for the magazines standards.
Once you get used to the interactions however, the magazine is quite amazing. You can fly through it easily and the interactive nature of the content is engaging and informative. This is the new way of viewing magazines. I’m confident that the interaction issues will be ironed out in future issues, and this is one iPad magazine I can’t wait for every month.
As the iPad is still a new medium, it is interesting to see the variety of interaction standards between apps and magazines and it will be fun to keep an eye on which ones develop the standard for interaction.
Darren is an Information Architect in our Calgary office.
Molly Hop & Anna Mer | Critical Mass Chicago
It’s clear consumers are hungry for mobile applications, having downloaded more than 3 billion apps from the Apple app store as of March 2010, according to eMarketer. The growing popularity of this channel has led to an increased desire to find a way to market to our mobile consumers. In response to this, Apple has recently acquired Quattro Wireless (after having AdMob snatched up by Google) to create the iAd advertising platform that will launch with the iPhone 4G this summer. Now the question is, how will iAd change how brands approach marketing within mobile applications?
A common debate among the Critical Mass Experience Distribution team is whether there is a “correct approach” to mobile applications.
When do you recommend creating one?
What value will the mobile application serve vs. that of the mobile website?
How should we market this application?
How much money, time and effort should be put into it?
One might argue that building an application but not putting a marketing effort behind it is similar to the “if a tree falls in the forest but no one is there to hear it” concept. If we determine that we don’t have the money, resources or rationale to build and market our own application, do we sponsor a relevant existing app that another brand hasn’t gotten to first?
The launch of the iAd offers a new option. We will soon have the ability to build an experience as robust as an application and be able to syndicate it out as an ad within the application environment.
Let’s take a deeper look at what makes the iAd platform unique compared to other mobile platforms:
1. Dual Interaction
iAd allows users to interact with the rich media ad without losing the application that they had opened prior to engaging with the ad. This dual action was not possible before the launch of the iPhone 4G. Now consumers can click on ads with the reassurance that they will not lose what they were previously engaging with. This dual involvement will certainly lead to more mobile ad interaction.
2. More Robust
The ads that Apple is building for the mobile platform act more like applications or microsites than standard mobile advertisements. The ads are able to contain videos, games, content, images, etc. Users are able to expand the ads over any application, allowing the ad to take full screen. (Check out Jobs’ demo.)
