Tag Archives: blog
We hope so!
Experience Matters has had more than a makeover; it was relaunched last night to ensure you are all receiving the best experience with our blog. Not only are we excited about the new aesthetics because it feels a lot more like us, but we love knowing we’re offering our readers a cleaner experience and some helpful new features. After all, the name of this blog is Experience Matters and providing great customer experiences is a hallmark of who Critical Mass has been for the past 16 years.
When you read an article you like, in addition to leaving us a comment on the blog, be sure to Digg it, Tweet it, or share it via Facebook. And then, we encourage you to check out some of the related posts listed just below the article for other helpful reading. This blog may look new, but it’s not our first rodeo. EM has been live for over 3 years and we’ve got tons of interesting content archived here. Speaking of interesting info… make sure to stop by the footer. It’s jam-packed with information about our Authors (who come from every office and every discipline within CM), guides to the best-of-the-best posts and an extensive Blogroll of the destinations we admire most in Creative, Tech, Strategic and Social Media circles.
Keep watching for more improvements on an ongoing basis and feel free to suggest things yourself! We can’t express enough how much we appreciate our return readers, so don’t be shy. You can reach me (your friendly CM blog administrator-Katie) at katieb@criticalmass.com.
There’s been a lot of talk lately about people saying you shouldn’t blog anymore. The arguments seem to break into two categories:
- Don’t blog because you probably have nothing interesting to say and no-one will read it
- Don’t blog because it’s passé and there’s better places to go
The problem with these arguments is that they’re missing the big picture, and that’s presence. Namely, your presence (either your company or yourself) on the internet.
The internet is a noisy place. It’s filled with every type of company and personality, all trying to make themselves heard all at the same time. (Marshall McLuhan would have exploded from joy if he’d lived to see today’s internet). Like standing in the middle of a loud party, it’s hard to be heard. That’s why presence is so important — people will pay attention to those they perceive as important. You need to be staking claims in a variety of places, and investing time and effort in key areas to ensure the quality and intensity of your signal can rise to the top.
