(Frank Eliason of Comcast addresses the audience at WOMMA 2008)

It’s so easy to get caught up in the buzz isn’t it? Social this, social that. I’m sick of it. From this point on, I am making a vow to talk in more simple terms (I try to do this already, but I want to improve). So here’s something you should know. Chances are that your organization can’t move as quickly as consumers can, and that needs to change. I’ve met Frank Eliason, the man behind @comcastcares several times now and he knows a few things about this. I fired up our beta-cam at the WOMMA Summit (Word of Mouth Marketing Association) and recorded his talk (view video). Frank talks about building a culture of “rapid response” and he’s right.
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