There’s been a lot of talk lately about people saying you shouldn’t blog anymore. The arguments seem to break into two categories:
- Don’t blog because you probably have nothing interesting to say and no-one will read it
- Don’t blog because it’s passé and there’s better places to go
The problem with these arguments is that they’re missing the big picture, and that’s presence. Namely, your presence (either your company or yourself) on the internet.
The internet is a noisy place. It’s filled with every type of company and personality, all trying to make themselves heard all at the same time. (Marshall McLuhan would have exploded from joy if he’d lived to see today’s internet). Like standing in the middle of a loud party, it’s hard to be heard. That’s why presence is so important — people will pay attention to those they perceive as important. You need to be staking claims in a variety of places, and investing time and effort in key areas to ensure the quality and intensity of your signal can rise to the top.