Preface: This article is written by and addressed to marketers. While it certainly addresses very serious questions in the publishing industry, many pieces of this puzzle are left out as they pertain less to the advertising industry.

The concept of “Separation of Church and State” has long been the model of publishers who generate the majority of their revenue from advertising. They have been two separate departments that have had little influence on each other. But given the current economy, bankruptcy of publishers, and the now prevalent move to online-only editions, should (or rather, is it necessary for) professional content producers and their promotional counterparts to start working a lot more closely? If so, how does this effect advertiser? Consumers?

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