Today, we have a video blog post from an old friend of mine, Aaron Goldman, sharing one of the “Googley Lessons” from his new book. Lesson #5: Be Where Your Audience Is…

I hearken back to when Aaron was an intern for me at a traditional media agency. If I had known he could rap like that, well, he still would have been an intern.

But get past the terrible rhythm and sideways visor and listen to the message. Great experiences happen anywhere and in order for brands to enable consumer interaction those experiences have to be easy to find. Isn’t that the most important lesson Google teaches? If the greatest piece of content in the world is never seen or shared, is it still the greatest piece of content in the world? Google built a model that ensures it can be found. A model, by the way, that means they are the gateway to the Internet regardless of how people enter. As such, they are friend to brand and consumer alike as they match content with consumer.

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