<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>experience matters &#187; failure</title>
	<atom:link href="http://experiencematters.criticalmass.com/tag/failure/feed/" rel="self" type="application/rss+xml" />
	<link>http://experiencematters.criticalmass.com</link>
	<description>great customer experiences and what it takes to pull them off</description>
	<lastBuildDate>Mon, 06 Feb 2012 23:11:04 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1</generator>
		<item>
		<title>Do you put too much faith in technology?</title>
		<link>http://experiencematters.criticalmass.com/2008/01/25/do-you-put-too-much-faith-in-technology/</link>
		<comments>http://experiencematters.criticalmass.com/2008/01/25/do-you-put-too-much-faith-in-technology/#comments</comments>
		<pubDate>Fri, 25 Jan 2008 15:00:20 +0000</pubDate>
		<dc:creator>Cory Brunsel</dc:creator>
				<category><![CDATA[Global Implications]]></category>
		<category><![CDATA[Tools & Technologies]]></category>
		<category><![CDATA[failure]]></category>
		<category><![CDATA[Technology Blogs]]></category>

		<guid isPermaLink="false">http://experiencematters.criticalmass.com/2008/01/25/do-you-put-too-much-faith-in-technology/</guid>
		<description><![CDATA[I had a couple of recent technological hiccoughs in my personal sphere. At the time, I passed them off as mere inconveniences &#8212; although I ranted quite loudly (warning, objectionable language) on one of them. But it was only when I stopped and took a step back that I wondered something: Do I put too [...]]]></description>
			<content:encoded><![CDATA[<p>I had a couple of recent <strong>technological hiccoughs in my personal sphere</strong>. At the time, I passed them off as mere inconveniences &#8212; although <a href="http://www.sowrey.org/2007/11/14/bank-of-montreal-i-hate-your-security/">I ranted quite loudly</a> (warning, objectionable language) on one of them. But it was only when I stopped and took a step back that I wondered something:</p>
<p>Do I put <strong>too much faith in technology</strong> being there for me?</p>
<p><img src="http://farm1.static.flickr.com/199/490536998_7efc7be437.jpg" alt="Borrowed from http://www.flickr.com/photos/14708858@N00/" width="426" /></p>
<p>Which then led to some interesting questioning as I looked at the world around me. How much are we dependent on technology being there? It&#8217;s so pervasive now that most times <strong>we don&#8217;t even think about it</strong>.</p>
<p>At least not until <strong>it doesn&#8217;t respond</strong>.</p>
<p><span id="more-120"></span>There are countless examples in movies and television shows (not to mention sci-fi novels that take the concepts to whole new levels) about what happens when our technology support system breaks down &#8212; or <strong>disappears entirely</strong>.  Given, these are largely fictional accounts and often taken to disastrous (and even silly) extremes.</p>
<p>But allow me to explain three my recent failures.</p>
<p>If you followed the link at the beginning of this article, you know how I locked myself out of my online banking account. This is because of a <strong>need for greater security</strong>. I agreed (despite my rant) with the need, since lax security often leads to phishing scams and a depletion of your formerly-abundant bank account.</p>
<p>But what happens when you can&#8217;t access that account? For me, <strong>it was an irritant</strong> because I couldn&#8217;t pay bills (or transfer money). What if I couldn&#8217;t access my account through an ATM? No money. Possibly no debit card. I would be reduced &#8212; the horror &#8212; <em>to having to actually visit a branch</em>. Meet with a person!</p>
<p>Okay, so that last bit is Hollywood over-dramatics. But think of the experience of not being able to use your bank card. No direct access to your money. Easy to imagine, but I assure you &#8212; the reality (if you&#8217;re as wired as I am) is a lot more awkward.</p>
<p>Number 2: My cell service burp. The phone worked. I could get data. But due to an oversight on Telus&#8217; end when they switched me to the unlimited data plan, <strong>I lost my voicemail and caller ID features</strong>.</p>
<p>It&#8217;s really minor, when it comes down to it. But if you&#8217;ve trained yourself to be dependent on voicemail to catch your missed calls &#8212; or your screen calls by phone number &#8212; it&#8217;s likely to be more than minor. It was a simple oversight by the tech who&#8217;d switched my plans.</p>
<p>The last example happened to my wife. She made a decision some time ago to not go the route of iPods and iTunes, and bought a Windows Media Player-based MP3 player. Against expectations, songs that she had purchased <strong>lost their licensing for no apparent reason</strong>. This isn&#8217;t just annoying &#8212; it&#8217;s like being told you can&#8217;t read a magazine you&#8217;ve just purchased. Frankly, I&#8217;m amazed she got the access back at all.</p>
<p>But let&#8217;s be honest &#8212; in the grand scheme of things, these are pretty wimpy. They&#8217;re annoyances, inconveniences, and irritants. None of them will cause serious trouble. We have backups for this: we can go to banks, answer phones, and pull out CDs.</p>
<p>Our clients expect this kind of redundancy, too, to <strong>prevent technology from failing completely</strong>. The experience their customers expect must be maintained at all times. Multiple redundant (and cross-linked) servers, content distribution networks, fault-tolerant electrical systems and multiple network connections. All of it to ensure that when someone wants to buy something online, it&#8217;s there when they want it.</p>
<p>Things could be worse. <a href="http://www.wired.com/entertainment/music/news/2007/05/ff_linkinpark?currentPage=all">Identity theft</a>, anyone?</p>
<p>So a question for our readers: How much faith do you put in technology being there? Do you <strong>put your digital existence in the hands of others</strong>? Can you survive without your iPhone? Hotmail? Google? TiVo? ATM?</p>
]]></content:encoded>
			<wfw:commentRss>http://experiencematters.criticalmass.com/2008/01/25/do-you-put-too-much-faith-in-technology/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
	</channel>
</rss>

