Tag Archives: itunes
With summer musical festivals there’s still a lot to look forward to on the music scene in 2010. But this isn’t a collection of up-and-coming artists or a rant about Ticketmaster. Instead, it’s a collection of upcoming developments that will how we obtain and consume music- coming soon to a digital device near you.
Sharing all of your music across the internet to any device
Earlier this year, Google acquired Simplify Media in a move that will open digital syncing services to the masses. Simplify Media provided a service that let you seamlessly share music and photo libraries through the web.
By running the service on two computers, each other’s music collections would appear as a local iTunes shared library, even if each machine was thousands of miles apart. The service also allowed you to connect to libraries of up to thirty friends to stream all of their collections too. The real game changer came when the company released its iPhone application, allowing you to pull down your entire library wherever there was an internet connection.
This signaled a fundamental shift in media consumption: No longer was it the case that a device’s media capacity was limited by internal storage. As long as the device was online, it could pull down entire libraries of content. Storage space became irrevelant.
The service ceased in June and the software has been pulled from the website and Apple’s App store. It will certainly be interesting to see how Google, known for creating web-based solutions and shunning desktop programs, will implement this service. There’s speculation the company may incorporate the syncing technology into its own Android OS software but I’m hoping they maintain a presence across all platforms.
Johnny Schroepfer | Critical Mass Chicago
Mobile and emerging technology have historically had more hype than actual adoption or implementation within marketing campaigns; but with the proliferation of mobile devices and digitization, the mobile channel is slowly becoming a necessity rather than a novelty. In this post, I wanted to address key developmental areas of mobile and their impact on customer experience and engagement.
Traditional & Mobile Integration in Marketing
From an integrative marketing standpoint, the mobile device can be seen as an extension of the brand experience; it’s what connects the end user with the brand messaging. Mobile is often an overlooked or undervalued channel of communication but in reality, it’s one of the most personal forms of communication in this digital world. When campaigns are successfully crafted and executed, the channel that connects the end user with the message has the power to change both brand perception and consumer behavior. With that said I believe we will continue to see more brands create mobile campaigns or initiatives that complement traditional marketing channels while allocating a significant amount of their advertising budget towards mobile and emerging technologies.
Advertising
The recent launch of the Apple iAd platform will only further prove my point that there will continue to be a major marketing shift and emphasis on mobile within integrated marketing campaigns. The iAd platform allows developers to create beautiful and rich advertising executions that are less disruptive and reach the consumer at the intersection of emotion and interactivity. In addition to this innovative approach, the developers will retain 60% of revenues which have already shown signs of success. Obviously, these signs of success are due more to novelty rather than active engagement and interest, but the iAd platform is definitely a step in the right direction for advertisers.
Payment
Mobile commerce is another key area of significant growth that is driving adoption and new users. With more brands integrating traditional and mobile campaigns, allowing consumers to easily pay for various products and services on-the-go will benefit both parties. Apples iTunes payment system is a great example of quick, convenient one-click purchasing. During the D8 conference, eBay CEO, John Donahoe, discussed the adoption of the mobile device as a way to pay for goods and services. Donahoe explained that the mobile delivered $600M last year and will deliver $1.5B to $2.0B in revenue to eBay this year.
Okay, yes, I’m an Apple fanboy. I admit it. How can you not — the Good Ship Apple under the command of Rear Admiral Steve Jobs has done one hell of a good sell job since he stepped back into the company over a decade ago.
We need not go over the history of things that he’s done, but suffice to say Apple has become the darling of the computer industry.
Macworld is the annual drool-fest. What will Apple come up with next?
I’m writing this as the text spool from MacRumorsLive.com spins past on the other monitor. All I know so far is that I want a MacBook Air.
