Tag Archives: leadership
Charlene Li, formerly of Forrester Research and co-author of Groundswell, does with Open Leadership what so few authors would find possible: making a convincing argument regarding a real and very powerful movement in the zeitgeist, despite it being inherently fuzzy to understand and difficult to prove.
What Li does with her latest book is prove that open leadership is quite frequently incumbent upon ethical marketers working in a social media-friendly business world.
While difficult to measure, Li never loses sight of the effectiveness of open leadership. From Li:
“In actuality, the activities taking place on [social sites] are inherently highly measurable, but we have not yet established a body of accepted knowledge and experience about the value of these activities versus the costs and risks of achieving those benefits.” (page 77)
And it’s the value of these activities that make up the meatiest parts of Li’s book.
Emily Bontje | Critical Mass Calgary
I have learned more in the past 10 weeks as a Critical Mass intern than I have learned in 4 years of university. This is not your typical internship. I have never once been asked to make a pot of coffee or pick up dry-cleaning. My job does not consist of merely shadowing senior employees or of acting as a fly on the wall in meetings (although that can be really interesting!). I was thrown into the business head-first and told to swim. The result is that I have had opportunities to personally lead meetings with our clients, participate in high-level account planning, attend executive presentations on the future direction of CM, meet the president and CEO, and be part of a team that’s doing something BIG! Here are some of the highlights from last week:
Monday: Start of a new week. Free breakfast in the Bistro every morning. Assist in the orientation for one of our new Account Managers who will be moving to Nashville at the end of the week. Get caught up from the weekend, because with a big product launch coming, people never stop working! Collect updates from the Project Managers on all open projects to prepare for the weekly client status meeting. Afternoon meeting with VP’s and team leads to discuss a huge new project I will be managing to enable cross-office integration.
Tuesday: Track down images and files for the client–client requests are top priority. Handle 9-1-1 calls for the impending site launch. Free Italian lunch buffet because the executive team is in town…mmm. Weekly Status Meeting with client, have to make sure all project deliverables are buttoned up and requests are responded to immediately. Fiscal year is coming to a close, so we need to make sure everything is organized, completed, signed, billed, and filed by the end of the month. All with 3 major projects going live at the same time.
Wednesday: Presentation from executive management on the 3-year plan for Critical Mass. Presidents and CEO chat openly about our work, offices, accounts, growth, and new pitches. Definitely not your typical corporate spiel… and no sign of a recession here! 60-100 people hired by September. And the best part? They want fresh new talent! Finish off with beer and chips in the Bistro. Leave pretty darn excited and call my friend to tell her to apply. Up until 2:30 am to assist with a client deliverable. Really feel part of the agency life now!
