I attended the MarketingProfs Digital Marketing Mixer last week here in Chicago and learned a lot that will eventually translate into the creative work we do for our clients.
But this conference illuminated a change in the learning process, altogether. It showed me why agencies like Critical Mass must be involved in these conversations as well as the changing ways we can use these events to inform our work moving forward.
The Snowball Starts Rolling
This was a different kind of conference. From the start, a strong symphony of tweets and a streaming video feed allowed everyone in the world to feel as though they were there. There were no firewalls – everyone was encouraged to share.
To distill and salvage the best ideas, attendees were asked to submit and vote on the best insights from the conference – in a sense, crowdsourcing reference material.
These small bits of data – tweets, quick insights, even over-heard conversation – were collected and documented. Blog posts tallied quick insights (by @damphoux) or categorized learnings (by @anetah) or took more time to provide longer, more detailed lists (by @JayBaer).
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