In the last week of April, I attended the “MTV Jackass on AIR” presentation on the FITC Toronto and I found the technology aspect and the marketing idea behind it both very interesting.

The creators describe the application as a “Casual Social Game”, in which users send “virtual pranks” to their friends. The characters of Jackass then invade the victim’s desktop and mess with it in several ways (most of them result in the desktop virtually dirty with some disgusting fluid). There’s also integration with Facebook.

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