As a Copywriter in the advertising and marketing industry, having good ideas is the foundation of my day-to-day. But for many organizations, good ideas save lives.

Starting Saturday, 11/14 and for one week, I’m going to donate ideas to Idea Aid – the world’s first online global brainstorming benefit. In addition, Critical Mass will harness its creativity for the cause through flash-brainstorms.

For Idea Aid’s inaugural year, participants around the globe will identify solutions to help Heifer International raise $1 billion annually to eradicate global poverty.

From the latest press release:

According to the World Bank, 1.2 billion people – 20 percent of the world’s population – survive on less than $1 a day. More than 800 million people go to bed hungry every day and 300 million of them are children.

Heifer International has said that one thing that makes a difference is, indeed, money – but at this point, there’s no single way to efficiently and consistently generate necessary funds for the cause.

Critical Mass is signed up. Will you participate too?

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