Hot on the heels of fellow Digital Agency Razorfish’s report on The Digital Mom (worth a read), we recently launched an initiative with Mercedes Benz which taps into the idea of Mom as influencer-in-chief in more ways than one.  While “blogger outreach” programs are nothing new, (PR firms have been conducting them for some time), there is something to the idea of putting your product and brand in the hands of a real person who’s got an audience willing to listen and letting them say what they want.

Amy Allen fits the profile of the Gen X Mom who not only would consider purchasing a car like the Mercedes GLK, but influences all the purchases her family makes, not to mention the influence she has within her own community of peers. With several thousand followers on Twitter and blog that discusses the realities of all things mom related—Amy Allen is an uber “Digital Mom” who’s savvy about products, motherhood and wired to the teeth.
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