Tag Archives: round up
COMMUNITIES
How to Integrate Customer Service Into Social Media Marketing
More and more, social media is becoming a forum for customer service. Consumers are looking for brands to listen and interact with them in order to help solve their brand-related problems. But what are some good ways to go about integrating your customer service into social media marketing? This article describes the 12 best ways to do so. The examples range from in depth (making special offers) to the simplest ideas (giving your business a human face). No matter what level of involvement you and your company are looking for, this list will have a great option for you.
TOOLS & TECHNOLOGIES
WHERE Uses Facebook and Bump To Socialize Local Recommendations
The worlds of location based services and local recommendations are colliding with the new WHERE app. WHERE allows users to find local recommendations based on their locations. However, they are now upping the ante and integrating Facebook and Bump to allow users to do this with more ease. For starters, WHERE will let users connect with Bump so they can easily exchange recommendation information. Their integration with Facebook will allow users to sign into Facebook Connect to see who else is using WHERE and get recommendations from them. This app will not only make it easier for users to find out what locations are good in their area, but it will be a more personal experience with the Facebook, Bump and location features.
MEASUREMENT
The best free social media tracking tools you should know about
Social media measurement is not an easy task to accomplish, so worrying about price can get in the way sometimes. This blog outlines the best free ways to measure your social media metrics. While the free tools may not be the most in depth way to go about find your influence, they are a definite option for simple statistics. Some of the tools reviewed here are Topsy, Klout, Backtype, CoComment and plenty of others. Take a look and see if any of these measurement tools may be helpful to you.
COMMUNITIES
How Retailers Can Make Video Efforts More Effective
Everyone knows that videos are an effective way to reach consumers. They are intriguing, informative and all together interesting to watch. In a recent study entitled “13th Annual Mystery Shopping Study”, “usage of online video on product pages among the 100 leading retailers studied increased by 18 percentage points between Q4 2009 and Q4 2010.” So what does this mean? Basically, videos are even more important than we thought to begin with.
TOOLS & TECHNOLOGIES
New App Helps You Decide Whether to Buy or Walk Out Empty-Handed
Picture this: you’re sitting in your favorite store with the latest gadget in your hands, contemplating purchasing. Wouldn’t it be helpful in this situation to have reviews and ratings right at the tip of your fingers in order to avoid making any impulse purchase? Enter SearchReviews, the latest app to help you make the right purchases. SearchReview aggregates reviews from sites such as eBay, Zappos, TripAdvisor, Sephora and QVC in order to give users the most current and helpful information. So say goodbye to impulse purchases and never feel the guilt of hating a new item again.
MEASUREMENT
Where Twitter Trending Topics Really Come From
HP’s Social Computing Research group has recently released results from a research project surrounding what makes Twitters trending topics. Turns out, it’s probably not what you think. Rather than focusing on who is tweeting and how often, the algorithm focuses more on the specific subject and reach of the tweet. The researchers analyzed 16.32 million tweets on 3,361 different trending topics between September and October 2010.
INFLUENCERS
Speculation continues about Apple CEO’s health
Speculation about the health of Apple CEO, Steve Jobs, is still heavy. While no one is sure what exactly is happening, one thing is clear. Sick or not, Jobs is loyal to Apple. Read More
COMMUNITIES
Super Bowl Commercials 2011: Social Media Influence
With the big game behind us, it seems that the part about it that no one can stop talking about is the commercials. While there is always plenty of buzz about the ads, it seems that social media has helped keep the buzz going even longer this year. Many experts are claiming that this years ads were some of the most talked about in history due to platforms like Twitter and Facebook. Many of the brands that advertised this year have made the realization that if you can draw in your fans to the brands communities, it will better serve the brand in the long run. While Super Bowl ads serve different purposes for different brands, it is necessary for all of them to keep their fans active and social media is the perfect forum to do so.
TOOLS & TECHNOLOGIES
Wheretoget.it is Quora for shoppers
Quora was one of the biggest and most influential startups of 2010. No one doubts that, especially all of the people who are creating their own startups based on the Quora model. For example, wheretoget.it is the latest Quora protégé, targeting shoppers. The wheretoget.it idea is simple: upload a photo of an item that you are interested in purchasing, and the site will tell you where to get it. It is question and answer, in a visual form. This platform will be very helpful for shopper and non-shoppers alike because it offers the ease of finding things you want, without any of the work. Keep your eyes peeled for more Quora-inspired sites and enjoy this one for the time being.
COMMUNITIES
When Should You Thank Someone for a Retweet?
Getting retweeted is always exciting. So naturally, plenty of users want to thank that great person who retweeted them. But wait! That might not be the best way to go about handling the situation. In fact, saying thank you for a retweet might put some of your other followers off. People might find it an act of immodesty and that’s not what you want your followers to think, now is it? Instead, this opinion article suggests sending a DM in order to thank people.
TOOLS & TECHNOLOGIES
Starbucks Kicks Off eGift Card Program Aimed at Facebook Community
Starbucks is making gift shopping even easier than before. The brand is now allowing users to purchase gift cards and send them virtually through email or Facebook. The idea is to make gift shopping less stressful, even if you wait until the last moment. The cards come with multiple themes, for birthdays, holidays, and oh yes, Valentines Day, which is right around the corner. Users have the option to even to pull in their Facebook friend’s birthday information in order to set up auto-delivery on specific dates. How convenient!
MEASUREMENT
PeopleBrowsr’s ReSearch.ly Lets You Search 1,000 Days Of Past Twitter Conversations
A new Twitter analytics and search platform ReSearch.ly has recently been launched and they are making finding Twitter information easier than ever. In fact, by using this program, you can seamlessly search from 1,000 days of Twitter data. For free. Awesome. They also offer the opportunity for users to pay for service to receive more specific reports. ReSearch.ly, which is powered by PeopleBrowsr, is basically just a high tech Twitter search that allows users to narrow down searches by keyword, demographic, location, sentiment and community.
INFLUENCERS
WHOOPS: Mark Zuckerberg’s Facebook Fan Page Gets Hacked
It seems that Facebook hackers have a new target, Mark Zuckerberg, himself.
Read More
COMMUNITIES
The Internet Makes it More Likely You Will Be Social, Not Less
When the Internet became the huge deal that it is today, and people began having Internet connections in every room of their houses, many worried that it would lead to the end of in-person socialization, as we knew it. People feared that social interactions would be limited to those that could be held over a computer and a stable Internet connection. However, recent research proves that those who use the Internet are more likely to participate in social events than those who do not use the Internet.
According to the article, “use of the Internet in general, and social media in particular, has become the lubricant for chatter and outreach for all kinds of groups ranging from spiritual communities to professional societies to ad hoc fan clubs.” In other words, the Internet encourages more social behaviors from users.
TOOLS & TECHNOLOGIES
Hipster is location-based Q&A – call it Quora for where you are
There has been tons of buzz about an up and coming network called Hipster. But it’s difficult to buzz about a site that refuses to disclose what it is all about, which is exactly what Hipster has done. The site has not launched yet, and no one knows exactly what it will do which leaves tons of room for speculation. Many are claiming that the site will be a location-based Q&A, similar to Quora, but with location capabilities. Users will be able to log their location, and ask questions about places around them. It sounds like an interesting idea (if that’s really what the site will be like) but the site Loqly might have already accomplished this. Check out the video in this article to find out more about Loqly and the potentials for Hipster.
MEASUREMENT
The Most Influential Colleges on Twitter
Measurement tool Klout has measured the influences of colleges and universities on Twitter. Read More
COMMUNITIES
What Makes for a Compelling Corporate Blog?
What makes a great blog? For many bloggers, this question has an easy answer. Frequent posting, reader engagement, informative information, and visuals are all key to making a blog feel exciting and relevant. However, when it comes to corporate blogs, many people feel more confused and questionable of what should be going into their content. However, the same principles that works for a personal blog will work for a corporate blog as well. This eMarketer report outlines the important factors that play into sustaining a corporate blog, as well as why most corporations use this channel to reach out to potential employees and consumers alike.
TOOLS & TECHNOLOGIES
5 things we learned at CES
With CES wrapping up this weekend, the latest buzz is all about the new gadgets and technologies introduced during this whirlwind of an event. Some of the biggest names in technology were present, and almost everyone was unleashing some amazing new things. One thing is for sure, we have quite a year ahead of us will all of these new developments. A few other things are certain as well, so check out this article to find out what some of the most interesting outcomes of this event were. AND you can also check out some favorites from CM’s Motion Design Director, Amo here.
MEASUREMENT
Klout Gets $8.5M to Create the Page Rank of the Social Web
Measuring social media influence is a tricky task and there are plenty of start-ups out there who are willing to help. But Klout, one of the upcoming leaders in the social measurement field, has just pulled in front of the pack by receiving $8.5 million from Kleiner Perkins Caulfield Byers. They have received this funding in hopes that they will be able to come up with a page ranking of the social web.
