Tag Archives: social six
COMMUNITIES
Super Bowl Commercials 2011: Social Media Influence
With the big game behind us, it seems that the part about it that no one can stop talking about is the commercials. While there is always plenty of buzz about the ads, it seems that social media has helped keep the buzz going even longer this year. Many experts are claiming that this years ads were some of the most talked about in history due to platforms like Twitter and Facebook. Many of the brands that advertised this year have made the realization that if you can draw in your fans to the brands communities, it will better serve the brand in the long run. While Super Bowl ads serve different purposes for different brands, it is necessary for all of them to keep their fans active and social media is the perfect forum to do so.
TOOLS & TECHNOLOGIES
Wheretoget.it is Quora for shoppers
Quora was one of the biggest and most influential startups of 2010. No one doubts that, especially all of the people who are creating their own startups based on the Quora model. For example, wheretoget.it is the latest Quora protégé, targeting shoppers. The wheretoget.it idea is simple: upload a photo of an item that you are interested in purchasing, and the site will tell you where to get it. It is question and answer, in a visual form. This platform will be very helpful for shopper and non-shoppers alike because it offers the ease of finding things you want, without any of the work. Keep your eyes peeled for more Quora-inspired sites and enjoy this one for the time being.
COMMUNITIES
The Internet Makes it More Likely You Will Be Social, Not Less
When the Internet became the huge deal that it is today, and people began having Internet connections in every room of their houses, many worried that it would lead to the end of in-person socialization, as we knew it. People feared that social interactions would be limited to those that could be held over a computer and a stable Internet connection. However, recent research proves that those who use the Internet are more likely to participate in social events than those who do not use the Internet.
According to the article, “use of the Internet in general, and social media in particular, has become the lubricant for chatter and outreach for all kinds of groups ranging from spiritual communities to professional societies to ad hoc fan clubs.” In other words, the Internet encourages more social behaviors from users.
TOOLS & TECHNOLOGIES
Hipster is location-based Q&A – call it Quora for where you are
There has been tons of buzz about an up and coming network called Hipster. But it’s difficult to buzz about a site that refuses to disclose what it is all about, which is exactly what Hipster has done. The site has not launched yet, and no one knows exactly what it will do which leaves tons of room for speculation. Many are claiming that the site will be a location-based Q&A, similar to Quora, but with location capabilities. Users will be able to log their location, and ask questions about places around them. It sounds like an interesting idea (if that’s really what the site will be like) but the site Loqly might have already accomplished this. Check out the video in this article to find out more about Loqly and the potentials for Hipster.
MEASUREMENT
The Most Influential Colleges on Twitter
Measurement tool Klout has measured the influences of colleges and universities on Twitter. Read More
COMMUNITIES
What Makes for a Compelling Corporate Blog?
What makes a great blog? For many bloggers, this question has an easy answer. Frequent posting, reader engagement, informative information, and visuals are all key to making a blog feel exciting and relevant. However, when it comes to corporate blogs, many people feel more confused and questionable of what should be going into their content. However, the same principles that works for a personal blog will work for a corporate blog as well. This eMarketer report outlines the important factors that play into sustaining a corporate blog, as well as why most corporations use this channel to reach out to potential employees and consumers alike.
TOOLS & TECHNOLOGIES
5 things we learned at CES
With CES wrapping up this weekend, the latest buzz is all about the new gadgets and technologies introduced during this whirlwind of an event. Some of the biggest names in technology were present, and almost everyone was unleashing some amazing new things. One thing is for sure, we have quite a year ahead of us will all of these new developments. A few other things are certain as well, so check out this article to find out what some of the most interesting outcomes of this event were. AND you can also check out some favorites from CM’s Motion Design Director, Amo here.
MEASUREMENT
Klout Gets $8.5M to Create the Page Rank of the Social Web
Measuring social media influence is a tricky task and there are plenty of start-ups out there who are willing to help. But Klout, one of the upcoming leaders in the social measurement field, has just pulled in front of the pack by receiving $8.5 million from Kleiner Perkins Caulfield Byers. They have received this funding in hopes that they will be able to come up with a page ranking of the social web.
COMMUNITIES
WordPress challenges bloggers to post daily in 2011
If you’ve already made your new years resolutions for 2011, whip that list back out because WordPress has one more for you to add. WordPress is challenging users to create at least one blog post each day for 2011. There are dedicated tags (postaday2011?) that users can use in order to make sure their posts are counting. While this may seem like an intimidated feat for many, WordPress has also included a list of inspirational and evocative topics for users to check, just in case writers block pops up during the 365-day adventure.
TOOLS & TECHNOLOGIES
Schweppes App Lets You Hack Your Facebook Profile
Ever since Facebooks latest redesign, users everywhere have been coming up with ways to display their creativity using the photo stream at the top of profile pages. Schweppes, and Amsterdam-based digital agency, Super Social, have decided to get in on the action as well. Their latest app allows users to use one profile photo to spread across the entire photo stream. Check out this video for full details, and to learn how to “hack” your profile as well.
MEASUREMENT
Facebook Users Uploaded A Record 750 Million Photos Over New Year’s
After all of the celebrating, it seems that most Facebook users rushed straight to their computers to upload their New Years photos. In fact, all of these users set a Facebook record and uploaded 750 Million photos to the site. Most of the time, the average daily number of photo uploads is around 100 Million, but due to this crazy huge influx of photos over the holidays, that number is now higher. Looks like Facebook has more to celebrate this year than simply the new year!
INFLUENCERS
Tech’s Winners and Losers of 2010
2010 was quite a year for the technology industry, but it was an even bigger year for those behind those tech companies.
Read More
We hope you have been enjoying the weekly installments of “Social Six” so far! We will be taking a few weeks off to celebrate the holidays in style, but will be back in full force for 2011. See you all there!
COMMUNITIES
Social Media Is Greater Marketing Priority for Small Businesses
While big businesses are still in the lead when it comes to social media usage, but small businesses are now catching up. According to a new survey, small businesses consider word of mouth to be the most important marketing tactic in their arsenal. Facebook was ranked as the third most influential tool for small businesses, only behind websites and email. While big businesses still ranked Facebook as far more important, this is still a big step for small companies in the right direction.
TOOLS & TECHNOLOGIES
Ed Norton: activism not just for actors
If you love Ed Norton (who doesn’t?) and good causes (again, who doesn’t?), check out this video. Norton has co-founded a site, crowdrise.com, in order to help bring social media and activism to one place. The site offers incentives on donating to good causes. For example, for the holidays they have provided e-cards that can be sent to friends and families, in which the money goes straight to a good cause. With so many sites appearing dedicated to social good, it is a nice opportunity to donate during the holiday season.
MEASUREMENT
2010: ‘Twas The Year Of Mobile Apps, LBS And A Huge Surge In Data Traffic
2010 was the year of mobile. No one would dispute this statement. But plenty of the actual statistics are unknown amongst everyday users. A new video by MobileFuture lays out all of the specifics. There were five billion apps downloaded this year, a 347% growth in Twitter mobile usage and 200 million mobile Facebook users. It has been a historic year for all things mobile, location based and social media, so check out this video for some cool stats to impress your friends with at holiday parties.
COMMUNITIES
11 retailers that have embraced social applications
With thousands of social applications out there, sometimes it’s hard to tell the good from the bad. Now, with holiday shopping in full swing, some of the good applications can be extremely helpful. Eleven brands are featured in this article, ranging from Best Buy and Nordstrom to Threadless and Loblaws. All eleven of these brands have an impressive social footprint, as well as some unique and innovative ideas about how to continue their social success.
TOOLS & TECHNOLOGIES
Full Details On Facebook’s Overhauled Profile Pages
Facebook overhauled their profile pages over the weekend, and they are now available to everyone to see and implement on their profiles. The new update aimed to make the profiles more aesthetically pleasing, while also making some of the most popular features more accessible. For instance, the photo feature has been made much easier to access, and profile information has become much more readily available. There is also now an option to feature friends on your page, such as family members, significant others, and other important people in your life. But if you’re worried about getting the new version and not understanding how to use it, have no fear. Facebook is also rolling out a ‘wizard’ feature that will appear and show you around the new layout and some of the biggest changes.
