Tag Archives: social six
COMMUNITIES
8 Social Media Trends Impacting Businesses
Social media is still new to the game. Many people and even businesses do not know what to do with it sometimes, and some have a hard time leveraging all that social media has to offer. It is an ever-changing beast in which businesses are trying to keep up. Take a look at this interesting article that outlines what exactly about social media is evolving now and how businesses are reacting to these changes.
TOOLS & TECHNOLOGIES
Facebook co-founder launches social network Jumo for social good
When one of the co-founders of Facebook launches a new social network, people expect it to be good. So, Chris Hughes had a lot riding on his shoulders when he decided to launch a “social good” networking site that would allow users to connect with their favorite causes. But the launch of Jumo is aiming to do just that. With a similar set up to Facebook, Jumo will allow charities and organizations to create pages, while users can follow their favorite causes. While this form of charity is often referred to as “slacktivisim”, Hughes is certain that the site will be the start of more actionable donations. According to Hughes, interacting with the Jumo site “doesn’t mean that they don’t then go out and do things like knock on doors and go to protests or go to rallies or go volunteer or donate. They do do these things.”
MEASUREMENT
A New Measurement of Success in Social Media?
When asked what factors play into social media measurement, many may answer unique visitors, impact on sales, or a myriad of other measureable answers. However, this article discusses that the way we measure success within social media may be changing.
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COMMUNITIES
Cold Stone Transforms the Ice Cream Social With Facebook
Cold Stone ice cream has always been a favorite amongst dessert lovers, but now they are also becoming a favorite amongst social media enthusiasts. This week, Cold Stone launched one of the very first eGifts on Facebook. Rather than receiving a virtual gift, Cold Stone is allowing users to send other Facebook users an actual coupon for their ice cream. This information is then directly pushed to the user’s newsfeed so that all of their friends can see the news about their purchase. While this is an extremely effective way to reach consumers through social media, it has also had an immediate effect on Cold Stone sales. Even in the short time that the campaign has been running, Cold Stone reports that their sales have already been positively affected.
TOOLS & TECHNOLOGIES
Facebook Alternative Diaspora Releasing Private Alpha Invites
A few months ago, flurrying talks about a new social network were all over the Internet. After another one of Facebook privacy issues, a group of New York University students got together and decided they would start their own network, one that will “put individuals in control of their data.” And so was born Diaspora. The site is currently sending out invitations for alpha users, so hopefully much more information will soon be out about this new site. But as of right now, we do know that they have received a substantial amount of donations, all the way up to $200,641, with some pretty hefty backers, including Mark Zuckerberg.
COMMUNITIES
7 Twitter Strategies for Growing a Great Following
Size really does matter… at least when it comes to your Twitter following. But quality is equally, if not more, important. You want to be following the right people, and making the right connections. It can be hard to decipher who will be a good addition to your network, but this article lays out 7 surefire ways to meet the right people on Twitter. The article gives ideas such as joining conversations, starting with people you already know, integrating your social networks, and even offering incentives. While some may work for you and others may not, these are great strategies to know about and to keep in mind.
TOOLS & TECHNOLOGIES
Google unveils Hotpot, a recommendation engine for Places
In the midst of all the excitement surrounding Facebook messages this week, Google has also managed to unveil an exciting new feature. Hotpot will be a location based recommendation engine. Google will encourage users to create reviews and ratings of a location, in order for them to recommend them to other users. This is an extremely user based experience, not just for tech junkies or businesses. It is aimed at the average user and encourages them to participate. There will also be a social aspect, allowing users to connect with their friends through their Gmail account.
MEASUREMENT
Twitter’s Official Analytics Product Has Arrived
After many rumors and discussions, Twitter is finally rolling out their Twitter Analytics feature to certain users. Read More
COMMUNITIES
3 Tips for Maximizing Engagement With Facebook “Likes” and Shares
The uses of the “Like” and “Share” buttons on Facebook are sometimes lost in translation. Is it better to ask consumers to “Like” your page, or is it more beneficial if they “Share” it with their own communities? This article offers three tips for using both features, and optimizing results. First, it recommends designing your site to “Like” and “Share”. The more options a user has, the more likely they will be to choose one. Secondly, both of these features should be used to build relationships. And lastly, content on your Facebook feed should be current and interesting. Check out the article for a more in depth look.
TOOLS & TECHNOLOGIES
A World Of Tweets
With so many people all around the world using Twitter, thousands of tweets are getting pushed out every minute. In an effort to give users a visual of all of these tweets, the folks at Frog Design have come up with a web-based app, allowing users to see where tweets are coming from, and what kind of information is coming from those areas. The map uses a “hot or cold” type visualization, meaning the more tweets coming from an area, the “hotter” or more colorful the map turns in that area.
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With the crazy election week behind us, allow yourself to kick your feet up and relax with this week’s edition of the Social Six. Choose from categories like Communities, Tools and Technologies, Measurement, Partnership, Influencers and Fun Stuff because after such a stressful week, you deserve it!
COMMUNITIES
Checked in? 96 percent of Web users haven’t
Location based services may be some of the fastest growing startups on the web, but only a shockingly small percent of web users have ever “checked in” to a location. According to research done by the Pew Research Center’s Internet & American Life Project, only 4% of adults use location based apps to “check in” at a location. On any given day, according to Pew, only 1% of Internet users use location based apps. This number may seem shocking, due to the vast growth of these features, however, Pew also noted that younger generations are far more likely to “check in” than their older counterparts.
TOOLS & TECHNOLOGIES
Twitter’s In-Stream Targeted Tweet Ads Begin Today In HootSuite
Get ready, in-stream advertisements are coming soon to a Twitter account near you. Twitter is testing their new advertising, which unlike their “Promoted Tweets” will appear directly in your Twitter feed. According to Twitter, the ads will appear first in the stream, regardless of your other tweets. They will also be targeted, so users will only receive advertisements that are congruent to who they are following. For now, the ads will only roll out to those using HootSuite, but if it is a success there, be sure to look out for ads (still being referred to as Promoted Tweets) on your own Twitter, as they will be soon to follow.
MEASUREMENT
2010 Election Tops Obama’s Presidential Win in Online Traffic
This year’s midterm elections were record breaking in many ways, and now we have one more record to add to the list. Read More
Enjoy this weeks hottest stories in social media… Our Social Six categories are Communities, Tools & Technologies, Measurement, Influencers, Partnerships and Fun Stuff. What was your favorite story this week?
COMMUNITIES
Slap A QR Code On That Product So That People Can Like It
QR codes have become all the rage recently. The funny little squares are popping up on all types of products, allowing consumers to snap photos with their phones and find out more about what the product has to offer. Now, a Belgian company, Boondoggle Lifelabs, has created a service that will allow users who use QR codes to automatically “Like” the products Facebook page. In addition to taking users to a specific landing page, it will also let them automatically “Like” the product or brand. It is an extremely convenient way to show your passion for a product with just the snap of a camera phone.
TOOLS & TECHNOLOGIES
Unsocial: Foursquare Plus LinkedIn Minus All Your Friends
Up until now, social media has been all about who you know. Apps are based around your friends, what they are doing and where they are doing it. But now, a new app called Unsocial may be changing all of that. Unsocial focuses more on who you should know, rather than who you do know. The setup is simple. Unsocial links to users Linkedin accounts and allows users to tag certain terms to their account (i.e. marketing, social media, journalism etc.). The app then aggregates users in the nearby area that the user might be interested in getting to know.
