Tag Archives: social
With digital marketing now truly mainstream and the inarguable rise of Facebook, Twitter and other digital media, the word “Social” is part of every marketer’s must-know vocabulary. But what does it mean anymore?
The word has traditionally referred to broadening of ‘the political’–popular empowerment and the re-appropriation of civil society. Social as in “of public interest” pertains to social work, social issues, social service, social justice, social responsibility, social problem, social security. Commonly the word also alludes to being interactional. When I asked our VP of Social Media, Heidi Skinner, she said she always thought of “social” as “a party of people assembled to promote sociability and communal activity in offline activity. It was simple: People fell into two groups being ‘social’ or ‘anti-social.’”
In the marketing sphere, Kotler and Andreasen (author of Strategic Marketing for Nonprofit Organizations) defined social marketing as:
“differing from other areas of marketing only with respect to the objectives of the marketer and his or her organization. Social marketing seeks to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society.”
In today’s context, the word “social” is seeing an inevitable evolution in perceptions. Read More
I’m a skeptic. I’m old school. Work has typically been the place during the day to put the nose to the grindstone and, well, work. It isn’t for playing, chatting, messaging, updating facebook, booking flights via TripIT or anything like that. Work has been about making deliverables, staying on budget and making money, not socializing.
But the world changes. Existing in the digital realm, we must not only adapt to new scenarios but correctly anticipate changes to deliver timely solutions in this ever-changing landscape. This is the conundrum for all IT members: how to gaze into the crystal ball and forecast proper solutions in a world where nobody knows what’s coming up even 6 months from now.
Social Business Software is one of these rapidly evolving solutions that didn’t exist 2 years ago but may be one of the greatest pivotal tool impacts in recent years. Where does it sit in the corporate culture and how does it accelerate growth or value for the organization? What’s the value in employees being social with one another? Being responsible for implementing our SBS system I’ve come to appreciate SBS and can shed some light on social. The water-cooler for the 21st century.
