Tag Archives: Superbowl
Super Bowl Ads Are Social Media Savvy
If you hadn’t already seen, some of the most anticipated Super Bowl ads have been leaked onto social media sites everywhere this week, and it’s looking like it should be a good year for commercial entertainment. However, this is one of the first years that we have seen these ads leaked in such high volume. There is already buzz about which brands have gotten it right, and which completely missed the mark.
So what is with this new phenomenon of leaking ads prior to the most hyped live event in America? It’s simple. Super Bowl spots cost about $3.5 million for a 30 second spot, so advertisers are really just trying to get the most for that money. This article sums it up best when they say, “100 million people are expected to tune into Sunday’s broadcast on NBC. But with well over a billion people on Facebook and Twitter combined, it’s a goldmine for advertisers if a fraction of those people continue to talk about their commercials days after the Big Game.” Many of the ads this year even come complete with their own interactive social media portion, including smartphone apps and hashtags.
COMMUNITIES
Super Bowl TV ads to unleash social media campaigns
I don’t know about any of you, but I personally only watch the Super Bowl for the commercials. But this year, many of the campaigns will take their commercials to a whole new level by adding in a social media component. By taking these campaigns off of the television and engaging with consumers on their turf, experts are predicting that these ads will be far more successful. Research has shown that about one-third of Super Bowl watchers with smart phones will be using their phones to connect with social media sites. One of the strongest examples of campaigns including social media will be from Budweiser. They have aired spots leading up to the game that challenge viewers to guess the plots of 3 of its Super Bowl commercials.
Publicity Fail: Kenneth Cole Tweets About Cairo to Sell Shoes
Whoops! This week, Kenneth Cole made one of the biggest Twitter mistakes possible. In order to promote their new spring collection, the tweet at left was sent out. After thousands of Twitter users spoke out against this insensitive post, Kenneth Cole realized that maybe it is too early to be joking about the Egypt situation. In fact, an apology tweet was posted about two hours after this one. Many people however, believe that this was not enough and are still upset about the tweet. An @KennethColePR handle has already been created and is pushing out other inappropriate tweets, mocking the situation.
TOOLS & TECHNOLOGIES
Google Goes High Brow – Unveils Museum Art Project Powered By Street View ‘Indoor’ Tech
Google is launching an awesome new feature called “Art Project” that will bring the beauty and excitement of a museum right to your home. The new feature will allow users to browse through art from some of the finest museums in the world (MoMA, Museo Reina Sofia, National Gallery, Tate, Uffizi and plenty of others) right from their computers. Using the same technology that is used for Google’s “Street Views”, they will take the same concept indoors to where the art is displayed. Then users will be able to login and check out their favorite pieces. This sounds like an outstanding feature that users will have access to in the near future.
