Tag Archives: Tools & Technology
After years of missteps, Apple finally got the cloud shortly before Steve’s death in 2011. Replacing MobileMe with iCloud brought a slew of new features to IOS devices. In-the-air syncing, iMessage, wireless backups and PC-free operation were great starts to the iCloud service, and I think the following additions will put Apple light years ahead of the competition.
1. Unify Apple IDs. I have a trail of Apple IDs dating back to the early days of the iTunes Music Store. My three or so IDs are tied to specific content that I don’t want to part with. And my iCloud Apple ID is different from my FaceTime ID which is different from my Apple Retail ID. Having the ability for Apple ID veterans to merge these identities would cut down on password headaches and improve the overall Apple experience.
2. Optional auto updates for apps. iOS4 does a great job of removing the digital housekeeping tasks from the end user but I find myself updating apps several times a week. I think there should be a setting to allow users to opt-in for nightly updates when available.
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Happy New Year! Our teams are back from holiday time with their families and ready for an exciting year ahead. But before we welcome 2012, we thought it might be fun to look back on some of our favorite stories of 2011. It seemed fitting to pick 11.
Here you have a list of eleven posts from across our offices, spanning topics from customer experience and branding to measurement and mobile. It’s a great overview of trends and technologies that shaped the past year of digital marketing.
We thank you for continuing to read Experience Matters and are looking forward to bringing you another year of timely and compelling points of view.
