Tag Archives: top stories
COMMUNITIES
3 Tips for Maximizing Engagement With Facebook “Likes” and Shares
The uses of the “Like” and “Share” buttons on Facebook are sometimes lost in translation. Is it better to ask consumers to “Like” your page, or is it more beneficial if they “Share” it with their own communities? This article offers three tips for using both features, and optimizing results. First, it recommends designing your site to “Like” and “Share”. The more options a user has, the more likely they will be to choose one. Secondly, both of these features should be used to build relationships. And lastly, content on your Facebook feed should be current and interesting. Check out the article for a more in depth look.
TOOLS & TECHNOLOGIES
A World Of Tweets
With so many people all around the world using Twitter, thousands of tweets are getting pushed out every minute. In an effort to give users a visual of all of these tweets, the folks at Frog Design have come up with a web-based app, allowing users to see where tweets are coming from, and what kind of information is coming from those areas. The map uses a “hot or cold” type visualization, meaning the more tweets coming from an area, the “hotter” or more colorful the map turns in that area.
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Enjoy this weeks hottest stories in social media… Our Social Six categories are Communities, Tools & Technologies, Measurement, Influencers, Partnerships and Fun Stuff. What was your favorite story this week?
COMMUNITIES
Slap A QR Code On That Product So That People Can Like It
QR codes have become all the rage recently. The funny little squares are popping up on all types of products, allowing consumers to snap photos with their phones and find out more about what the product has to offer. Now, a Belgian company, Boondoggle Lifelabs, has created a service that will allow users who use QR codes to automatically “Like” the products Facebook page. In addition to taking users to a specific landing page, it will also let them automatically “Like” the product or brand. It is an extremely convenient way to show your passion for a product with just the snap of a camera phone.
TOOLS & TECHNOLOGIES
Unsocial: Foursquare Plus LinkedIn Minus All Your Friends
Up until now, social media has been all about who you know. Apps are based around your friends, what they are doing and where they are doing it. But now, a new app called Unsocial may be changing all of that. Unsocial focuses more on who you should know, rather than who you do know. The setup is simple. Unsocial links to users Linkedin accounts and allows users to tag certain terms to their account (i.e. marketing, social media, journalism etc.). The app then aggregates users in the nearby area that the user might be interested in getting to know.
What’s new in the ever-changing world of social media? Catch the second edition of our new weekly feature below and you’ll know just enough to keep up with, or just ahead of, the crowd. The Social Six brings you a top news story in each of the following social categories: Communities, Tools & Technologies, Measurement, Influeners, Partnerships and Fun Stuff. Enjoy!
COMMUNITIES
Corona’s New Facebook Campaign Puts Your Face in Times Square
Do you dream of seeing your face on the big screen? If so, Coronas new campaign may be a good place for you to start. Corona is targeting young adults with their new Corona Light campaign and using Facebook as the main channel. After users “Like” the Corona page, they are able to access an app that allows them to upload a photo of themselves. This photo will then be used in a Times Square billboard the brand is creating, and will be up from November 8th until December 6th. Individual photos will be highlighted and because people love to see themselves, they are expecting this campaign to create lots of buzz and to get tons more fans on the Facebook page.
TOOLS & TECHNOLOGIES
Facebook rolls out new security tools, talks safety
Facebook has announced their newest feature, and it’s all about privacy. The site is now allowing users to receive one-time-use passwords, for times when they are logging on to unsecure computers where their passwords may be compromised. All that is required is that users send a text to a number that will respond back with the temporary password, and will expire in 20 minutes. This new feature will also alert users when they are logged into two computers. For example, if you are at a friend’s house and forget to log off, Facebook will now tell you. This article also discusses other safety issues that Facebook is trying to address, including age limits for the site and cyber bullying.
