COMMUNITIES
How to Integrate Customer Service Into Social Media Marketing
More and more, social media is becoming a forum for customer service. Consumers are looking for brands to listen and interact with them in order to help solve their brand-related problems. But what are some good ways to go about integrating your customer service into social media marketing? This article describes the 12 best ways to do so. The examples range from in depth (making special offers) to the simplest ideas (giving your business a human face). No matter what level of involvement you and your company are looking for, this list will have a great option for you.

TOOLS & TECHNOLOGIES
WHERE Uses Facebook and Bump To Socialize Local Recommendations
The worlds of location based services and local recommendations are colliding with the new WHERE app. WHERE allows users to find local recommendations based on their locations. However, they are now upping the ante and integrating Facebook and Bump to allow users to do this with more ease. For starters, WHERE will let users connect with Bump so they can easily exchange recommendation information. Their integration with Facebook will allow users to sign into Facebook Connect to see who else is using WHERE and get recommendations from them. This app will not only make it easier for users to find out what locations are good in their area, but it will be a more personal experience with the Facebook, Bump and location features.

MEASUREMENT
The best free social media tracking tools you should know about
Social media measurement is not an easy task to accomplish, so worrying about price can get in the way sometimes. This blog outlines the best free ways to measure your social media metrics. While the free tools may not be the most in depth way to go about find your influence, they are a definite option for simple statistics. Some of the tools reviewed here are Topsy, Klout, Backtype, CoComment and plenty of others. Take a look and see if any of these measurement tools may be helpful to you.

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