Enjoy this month’s Employee Spotlight with Steve Habbi from our Calgary office.

1. What is your role at CM? How do you spend your days?
As as Senior Planner on the Nissan USA account I spend my days thinking about video games, race cars, tuners and the occasional mini van…I am being serious. I try to think like the consumer and create experiences that I wish were served up to me. I ground my insights on solid research foundations and rigorous debate with creative and tech folks (and sometimes clients). I also apply common sense to planning and ask “So What?” as often as possible. I believe our job is to create value for our clients and therefore consumers, so if ideas don’t pass the “So What?” and common sense test it’ll probably get cut.

2. What is the greatest thing about CM culture?
CM culture is refreshing and invigorating. I truly mean that. Having worked as a freelancer before coming here, my day-time social life was a bit lacking. I often describe CM as being much like life at university; that being a casual place where ambitious and intelligent people gather to work hard, create, collaborate, have a good laugh then head over to the pub.

3. What drives you? What are you inspired by?
I’m driven to do the best work I can. I try to make a big impression and hope to be sought out to work on even better and more exciting projects. Life just isn’t that exciting when I’m not challenged and can’t see the bigger opportunity up ahead. Fortunately, CM provides that environment and I try to take full advantage.

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