Tag Archives: wrap up
COMMUNITIES
Cold Stone Transforms the Ice Cream Social With Facebook
Cold Stone ice cream has always been a favorite amongst dessert lovers, but now they are also becoming a favorite amongst social media enthusiasts. This week, Cold Stone launched one of the very first eGifts on Facebook. Rather than receiving a virtual gift, Cold Stone is allowing users to send other Facebook users an actual coupon for their ice cream. This information is then directly pushed to the user’s newsfeed so that all of their friends can see the news about their purchase. While this is an extremely effective way to reach consumers through social media, it has also had an immediate effect on Cold Stone sales. Even in the short time that the campaign has been running, Cold Stone reports that their sales have already been positively affected.
TOOLS & TECHNOLOGIES
Facebook Alternative Diaspora Releasing Private Alpha Invites
A few months ago, flurrying talks about a new social network were all over the Internet. After another one of Facebook privacy issues, a group of New York University students got together and decided they would start their own network, one that will “put individuals in control of their data.” And so was born Diaspora. The site is currently sending out invitations for alpha users, so hopefully much more information will soon be out about this new site. But as of right now, we do know that they have received a substantial amount of donations, all the way up to $200,641, with some pretty hefty backers, including Mark Zuckerberg.
