Tag Archives: YouTube
It’s time to bring the traditional resume into the 21st century. Creative job seekers can gain an edge in today’s competitive market by integrating social tools with their application. It’s not just any resume; it’s your digital resume.
Here I am, fresh out of school and, after a tiring search in post-recession adland, I’ve landed my dream job in Critical Mass’ exciting Calgary office. From creatives to project managers to developers, from augmented reality to iPad – this is where it all happens, and for some of the biggest names in the business. I was one of many students armed with only a degree and no experience to back it up, so how was I lucky enough to end up here?
I did what I was taught and used digital tools to make a new kind of resume, one that highlighted my marketing skillset instead of my restaurant know-how and proficiency with a cash register. This isn’t a top ten mash-up you’ll read on a thousand other blogs and it’s not a kooky MadMen-esque story from advertising’s infancy. It’s worthwhile advice that actually works; or, at least it did for this (former) student.
By Jeana Anderson | Critical Mass Chicago
Illustration by EffingBoring
I recently started following the White House on Twitter, @WhiteHouse for those of you who want to check it out. A closer look at the content in the twitter stream sped me on a path towards applying some of Critical Mass’s Community Management best practices to the White House’s social media presence.
Best practice one: Research and understand the community before engaging. Moderating a community of President Obama’s supporters alone, the over 13 million citizens who opted into the campaign’s e-mail list, presents itself as a gut wrenching challenge for a single moderator. Thinking big picture: moderating President Obama’s social media community would never just be those 13 million opt-ins. The community would potentially consist of every U.S. internet user, 163.3 million people according to comScore.
Let’s assume that one of the UK’s largest broadcast networks like iTV decided to stop all advertising efforts for Britain’s Got Talent. Would they cross their fingers and hope people talked about the shows around the water cooler at work? Would they hope that enough people added the show to their DVR list while it was being promoted heavily? Or maybe, they would wish for a 47 year old woman who would sing a song that was heard by millions?
Reports from Mashable show that Susan Boyle’s video is on track to reach 100 million views (not counting replays on talk/new shows, news shows, etc). What’s the implication here? Britain’s Got Talent received the equivalent of a super bowl sized audience because they were lucky enough to host a venue with the potential for amazing content. The show didn’t even have to create it. It simply established and promoted the venue. The formula we witnessed in this situation is:
I read that Sony is in discussions to distribute some or their entire catalog through YouTube.
I think that is a smart move. The site needs to update its ability to provide licensed content if it hopes to compete with Hulu. But as much enjoyment as licensed content brings (I enjoy an episode of Family Guy on a Tuesday afternoon as much as the next guy), the question I would ask is this – as digital content, and therefore the digital consumer, continues to evolve, should the storytelling be passive or interactive?
If we look at offline storytelling, it traditionally has been a very passive experience. You sit in front of a television or in a movie theatre and you watch because you want to be entertained or informed, right? Maybe a 3D movie moves you around in your seat but I wouldn’t say that is interactive.
The earliest form of interactive storytelling I can remember is the Choose Your Own Adventure novels. As a kid I was able to decide on my own if I wanted to head down the cave or go across the river. To say that interactive storytelling has come along a bit is like saying the Chicago Bears have slightly updated the QB position last week.
What does Jay Cutler have to do with interactive storytelling?
